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ABAC, TCHS Students Collaborate on Youth Entrepreneurship Project

November 22, 2016

The entire Tifton community witnessed partnership in action recently when the Enactus ABAC business club at Abraham Baldwin Agricultural College and Career, Technical, and Agricultural Education (CTAE) students in the Tift County High School marketing classes collaborated on a youth entrepreneurship project.

Club advisor Franzelle Pertilla said Enactus ABAC helps to impact the world through entrepreneurial action.  TCHS instructor Mike Beeman said CTAE is designed to provide students with the knowledge and skills necessary for career readiness and success no matter what trade or professional career they choose after high school graduation.

Pertilla, a faculty member in ABAC’s Stafford School of Business, and Enactus ABAC club members managed the project. Beeman led the classroom instruction and coached the students at TCHS.

The project, “Build A Vibrant Generation and Strengthen the Economy,” used the model of the reality show “Shark Tank” as an experiential learning experience that exposed students to the essentials of marketing, planning, and selling a project. The purpose of the project was to foster entrepreneurship at the classroom level.

“The inclusion of real business professionals added an element of social realism to this business challenge as they were judged on oral presentation, financials, and overall feasibility of the product,” said Pertilla.   “This student development project was a great platform for TCHS marketing classes and Enactus ABAC to stimulate interest in a business career.  We hope that students will see opportunities at ABAC’s Stafford School of Business after high school graduation.”

Financial professionals from the Tifton community who participated as judges included Certified Public Accountant Keri Jones, Allen Pritchett & Basset LLP; Vice President Chris Cutts, South Georgia Banking Company; Market President Morris Tankersley, Commercial Banking Company; and Database Coordinator Ashley Griffin of the ABAC Foundation.

‘This was a great platform for us to roll out the project and introduce the Stafford School of Business to the TCHS students,” said Pertilla.

Enactus ABAC club members managed the project from its pilot activity in the spring of 2016 to its completion in November. The Enactus ABAC business club plans to produce a video that will demonstrate the overall efforts of the work at the Enactus United States Regional Competition in March, 2017.
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