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The Management and Marketing program is designed to prepare students for
entry-level management and marketing positions or for management or
marketing training programs in retail, wholesale, service and
manufacturing companies. A student in this program also receives the
well-rounded training necessary to initiate and run his/her own business.
The objective of this certificate
option is to give a student the foundation needed for obtaining a sales or
service position in a merchandising firm. A student who completes the
requirements under this option will receive a Certificate in Applied
Business Technology: Management and Marketing.
COURSES Hours
ENGL 1101* Composition
I......................... 3
ENGL 1102 Composition II or
BUSA 2105* Communicating is the Bus Environment.. 3
HIST 2112* United States History II.............. 3
CISM 2201* Fundamentals of Computer Applications. 3
BUSA 1105* Introduction to Business.............. 3
BUSA 2155 Business Law.......................... 3
MGMT 2166 Small Business Management............. 3
MKTG 2175 Principles of Marketing............... 3
MKTG 2176 Advertising & Sales Promotion......... 3
MKTG 2177 Personal Selling...................... 3
Any ITEC course as
elective...................... 3
Total Hours: 33
* These courses can be applied
toward an Associate of Science degree in Business Administration. All of
these courses can be applied toward an Associate of Applied Science degree
in Management and Marketing.
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