Position Description – Recruiter/Enrollment Counselor

JOB DESCRIPTION
Position Title:	Recruiter/Enrollment Counselor FLSA Status: Exempt
Reports to (Title):	Director of Enrollment Management
Department:	VPAA
Date Prepared:	January 2011

BASIC FUNCTION

The Recruiter/Enrollment Counselor recruits new students for ABAC and provides information to prospective students throughout their college search process. The incumbent aids in the application process, and he/she spends time developing relationships with high school guidance counselors, teachers, and administrators. The Recruiter/Enrollment Counselor works with a diverse range of students and families and must be willing to travel extensively.

NATURE & SCOPE

The Recruiter/Enrollment Counselor reports to the Director; however, most work is self-assigned. While the incumbent understands the general result that is expected of the position, he/she is free to determine how best to achieve this result. The incumbent is not responsible for supervising any other employees.

A great deal of time for this position is allocated toward interacting with others, be it high school students, parents, guidance counselors, or alumni. Thus, it is imperative that the Recruiter/Enrollment Counselor be a superior communicator (excellent written and communication skills and polished public speaking skills). The Recruiter/Enrollment Counselor must understand the admission requirements and be able to sell the benefits of an education from ABAC, and this requires perceptiveness on the part of the incumbent. He/She must identify what the interests of the contact are and demonstrate how ABAC corresponds to those interests. These communication skills also help the incumbent to forge relationships with high school guidance counselors, parents, and others who are key to helping the student make their college admission decision.

Furthermore, the Recruiter/Enrollment Counselor must be insightful and discerning. In order for ABAC to continue to attract high-quality students, the Recruiter/Enrollment Counselor must observe trends and attitudes of high school students, report on them, and plan strategies accordingly. The Recruiter/Enrollment Counselor must analyze various applicant reports to guide recruitment decisions and efforts and must maintain records of all contacts from recruitment events and produce required reports and semester and annual recruitment summaries. This is critical to long-term student recruitment.

In addition, innovation is required by this position. Materials must present the mission of ABAC in a new and attractive manner. The Recruiter/Enrollment Counselor must have an appreciation and understanding for marketing and sales from an educational perspective. The recruitment strategy must reflect this innovation.

Prioritization is a key characteristic for this position, along with the ability to use independent judgment in making decisions. Often, scheduling conflicts occur, and the incumbent must choose which event to attend. He/She must correctly identify which event will be the most productive use of time and act accordingly. This must also be done without damaging relationships with high schools.

Strong familiarity with computers and software, especially the BANNER Student Information System.

Must be willing to assume additional responsibilities and duties as assigned.

WORK RESPONSIBILITIES

(To Be Used For Performance Measures)

Ø Create and implement a recruitment plan for assigned territory and other areas of responsibility

Ø Responsible for meeting territory recruitment goals

Ø Travel extensively in Georgia and out of state as needed

Ø Attend off-campus events to aid in the recruitment of targeted students

Ø Develop and maintain relationships with high school guidance counselors, teachers, and administrators

Ø Foster relationships with faculty/staff on campus and alumni who can aid in the recruitment process

Ø Serve as host for prospective students who are visiting ABAC and ensure they have a great experience

Ø Produce extensive correspondence and communication related to recruitment events and activities

Ø Plan and implement recruitment initiatives and events such as Stallion Days

Ø Assist with Orientation as needed

BUDGETARY RESPONSIBILITIES

The Recruiter/Enrollment Counselor is not responsible for making any decisions regarding budgets

SPECIALIZED KNOWLEDGE AND EXPERIENCE REQUIRED

The Recruiter/Enrollment Counselor must be a self-starter who is high energy and capable of excelling in a goal-oriented environment. Bachelor’s degree or higher is required and recruiting experience is a plus. Incumbent must have a commitment to the design and delivery of outstanding customer service. Other important qualifications include in-depth knowledge and understanding of policies, procedures, and guidelines for admissions. Must be able to prioritize, have problem solving skills and excellent oral and written communication skills. Also, must be able to work independently and as a part of a team. Must be willing to travel, have the ability to lift at least 30 lbs, and stand and sit for extended periods of time.